El Mercadillo shelving design

El Mercadillo


“People love the store. They feel very identified with this way of shopping.”

Miky Villaroel,


Project Overview

A shift is made to the typology named “mercadillo”, contributing design to the experience of products that are usually considered simple and mundane, deserving less attention, elevated and improved the daily routine of buying food. Also part of the design challenge, combining another part of the market with a narrow and long space. When arriving, a wooden grid containing all fruits and vegetables welcomes the consumer. This one same element builds the space and it is the support for goods, creating a cozy feeling, where the wood, lighting and old mosaics interact with the colorful groceries. A small and unexpected space transforms!

El Mercadillo shop interior
El Mercadillo environmental graphics