Felicity store entrance design

Felicity

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“This place was my first atelier store on the street. With this design I fulfilled a dream that also increased my popularity and clientele.”

Laura Saenz,

Owner and Designer

Project Overview

This pop-up store is a tribute to the freshness and vibrancy of the season, creating an inviting atmosphere that perfectly captures the spirit of renewal. It’s designed as an extension of the dream that began with the designer’s very first atelier store on the street — a milestone that not only fulfilled a personal vision but also contributed to a growing popularity and expanding clientele. The space blends light, airy elements with playful colors and natural materials, offering a fresh and lovely environment where every detail is carefully crafted to reflect the season’s energy. It’s more than just a store; it’s an immersive experience that allows customers to discover curated products while embracing the beauty of the moment. Whether you’re in search of something new or simply enjoying the space, this pop-up offers a delightful escape that celebrates the essence of the season.

Felicity store interior view
Felicity retail exterior view
Felicity dressing room
Felicity floral wall decor
Felicity floral decor
Felicity retail interior view