Glass whiskey bottle

“Beam Suntory needed a unique brand campaign and visual identity to represent their full portfolio of whiskies on a global stage and our design team delivered something that we feel pays tribute to both the craft and the consumer.”

Brian Weltman,

Chief Operations Officer

Project Overview

This rugged yet sophisticated display “frames” the whiskey bottles and showcases them as pieces of fine art. An ash wood facade and gray fiberglass frame provide a pleasant contrast to the sea of black and white finishes typically found in travel retail environments. This careful balance of unexpected textures and materials is further realized through whiskey-still-inspired copper accents and a fashionable herringbone accent panel, which in turn lends a contemporary tactile contrast to the overall presentation.

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